MKT30016 Marketing Strategy And Planning

Question:

Q1: Why is Marketing so important to a product, service, company, institution or other entity?Ans.

Nivea Men understands the importance of marketing. It helps to increase the company’s overall success and profits.

Marketing is responsible to create brand awareness and product recognition among potential consumers by promotion.

Promoting products at POS and packaging is important to highlight product features such as those for teens and sensitive skin.

The ability to build awareness is key to brand differentiation, which is crucial when marketing the product to a certain market.

Nivea Men markets its products to show that their products are alcohol-free, easy to use, and fast.

This differentiation is vital to ensure consumers choose Nivea Men (“How Nivea used Marketing Planning to Relaunch an Brand – MarketTango”, 2013). (Nivea Men, 2017)

The marketing process begins with identifying the key markets of the company. They then plan targeted exposure, promotional activity and other activities to increase sales.

Marketing activity can also be driven by customer retention, which is a key driver, regardless of whether the goal is to increase brand loyalty or combat changing consumer purchasing behaviours, product categories, or brands (Hetherington 2017, 2017).

Nivea Men believes in using diverse and culturally-appropriate campaigns and this is reflected within their marketing.

Arjun Rampal’s participation in their campaigns and the familiarity that consumers get from it leads to brand exposure (“Brand Positioning for Nivea”, 2015).

Marketing is all about satisfying the customers’ wants and needs. This will ultimately lead to more sales, a stronger brand, and a better company.

Q2 – Describe briefly how these insights changed your perception of Marketing prior to starting this subject.Ans.

My initial understanding of marketing was very limited before I started this subject.

Marketing was not advertising or promoting products or services. I thought marketing was advertising through magazines, TV advertisements and social networks.

I now have a greater understanding of the marketing cycle and realize that selling and advertising are just one part of marketing.

Understanding the marketing process has helped me to see that the goal is to satisfy customers’ needs and wants.

This can happen through core marketing concepts and the marketing mix approach. Other marketing techniques include SWOT analysis, marketing environment, marketing management and marketing technology (Hetherington 2017.

You can give me constructive feedback or market analysis.

Relevant or not relevant pictures?

It’s a Peer Review in marketing.

Answer to Question: MKT30016 Marketing Strategy And Planning

Introduction

This study is about the marketing aspects and strategies of Nivea, a well-known skincare company.

To determine whether the company is providing complete information on the various concepts of marketing used by companies in order reinforce the message of the brand and product in the minds the target customers, two questions must be asked.

Nivea advertisements are also described in detail through a picture analysis.

Comment on Answer 1

Marketing strategies and proper forms of marketing are important to build brand awareness in target markets.

Nivea’s marketing strategy is discussed in this question.

Marketing is essential for company success. It also affects profitability.

It is important to know the product differentiation strategy as well as the points of sale and packaging of the company when promoting the product.

The company’s strategies have been proven to be effective.

Nivea can add to their product’s attributes to make it more attractive.

Nivea products may also have safety features.

While customer retention is mentioned in this answer, Nivea does not explain the strategies and processes they use to retain their customers.

The answer is clear in highlighting the importance of marketing a product.

Nivea men’s deodorants/colognes are advertised by celebrities to help retain customers and attract new ones.

Nivea’s innovative tactics will aid in increasing brand awareness, increasing brand loyalty, and checking consumer buying behavior.

Comment for Answer 2

This question illustrates marketing insights which have changed how the reader views marketing.

The original idea of marketing was different to what the reader now has.

It’s clear that someone who is not involved in the field of marketing, or has not studied the subject, has a different idea about the concept marketing than those who are.

Marketing knowledge is limited.

It is only concerned with marketing and promotion.

Marketing is the selling of products via campaigns, social networks and advertisements.

But, marketing concepts have broadened the scope of the reader’s idea of marketing.

An individual who has completed the courses in marketing will not only be able to identify the marketing mix approaches used by the company, but will also be able to provide an analysis of the market’s external and inner markets.

Readers can gain knowledge about Porter’s generic strategies and SWOT analysis, the environment scanning, various processes of marketing management, Porter’s diamond model, as well other promotional techniques used both by digital and traditional marketers.

This misses the point that the reader will also understand various subjects in marketing like retail management and branding.

Picture Analysis

The brand’s marketing strategy is illustrated in the pictures shown in the first question.

Nivea is the number one brand in men’s skin care. This first image shows that.

Nivea products can be used to moisturize and refresh your skin throughout the day.

Nivea’s deodorants, cologne and perfume are shown in the second photo.

Nivea is successful in communicating the brand’s message to the target audience.

The marketing tactic of celebrity endorsement in advertisements is used.

To attract customers, celebrity endorsement is very popular.

Therefore, both of the photos used in the question can be considered relevant.

Conclusion

Marketing a product doesn’t just include advertising it.

Marketers need to consider all aspects of marketing.

Nivea’s marketing strategy has been examined in light of brand reinforcement and the success rate of its advertising campaigns.

The study will focus on Nivea’s traditional advertising and marketing techniques, while promoting brand awareness and reinforcing the brand’s #1 position in the minds and hearts of target consumers.