What is the role of communications in the marketing process
1.What are the elements of a brand?
2.What is marketing?
3.What are the 4 P’s of marketing?
4.In what area of marketing does communications/advertising fall?
5.Define Brand Communications
6.What is the role of communications in the marketing process?
7.What goes into building a brand? (name at least 5 elements)
8.What are the elements of a strategic approach?
9.Name the three approaches to brand communications• Provide at least one example for each approach
10.How does integration aid branding efforts?•Provide at least 2 examples
11.How should brand value be measured? What are the challenges to measuring brand value?
12.Define and discuss consumer value. What is the power of branding in accelerating consumer value?
Answer preview to what is the role of communications in the marketing process
APA
1099 words
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