The development of a digital strategy to improve the organizations’ competitive position and revenue stream.

This is a research paper for the class Information & Technology Management. The textbook we are using is Principles of Information System: (14th. ed.). Authors: George. W., Reynolds, & Ralph, M., Stair. Publisher: Cengage, (2021). ISBN: 9780357112410
The research project will focus on the development of a digital strategy to improve MD Now Urgent Care’s competitive position and revenue stream. Please follow the attached outline in the framework document attached.

Topic

The research project will focus on the development of a digital strategy to improve the organizations’ competitive position and revenue stream.

Outline:

1. Goals & Objectives:
2. Profile of target audience
3. Dynamic content based website:
4. Push strategy:
5. Pull strategy:
6. Operational improvement
7. Technological
8. Cost reduction
9. Improving product quality:
10. Increasing customer experience:
11. Social Media:
12. Social Media Platforms
13. Content Creation:
14. Brand Awareness
15. Customer Acquisition
16. Global Brand building
17. Audience growth
18. Generate more leads
19. Generate conversions
20. Increase engagement
21. Generate interactions

K) Increase sales