MKT 245 Grand Canyon Week 6 Discussion 2

MKT 245 Grand Canyon Week 6 Discussion 2

Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC. What are the advantages and disadvantages of using a humorous appeal in advertising insurance versus a fear appeal? Provide examples of each.

Don't use plagiarized sources. Get Your Custom Essay on
MKT 245 Grand Canyon Week 6 Discussion 2
Just from $8/Page
Order Essay
Get a 10 % discount on an order above $ 100
Use the following coupon code :
DISC10