Explain economic needs and how they relate to the economic-buyer model of consumer behavior.
1. Explain economic needs and how they relate to the economic-buyer model of consumer behavior. Give an example of a purchase you recently made that is consistent with the economic-buyer model. Give another that is not explained by the economic-buyer model. Explain your thinking.
2. Explain how the buying behavior of business customers in different countries may have been a factor in speeding the spread of international marketing.
3. Compare and contrast the buying behavior of final consumers and organizational buyers. In what ways are the most similar and in what ways are they most different?
Answer preview to explain economic needs and how they relate to the economic-buyer model of consumer behavior.
APA
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