Critical evaluation of the relationship between innovation success and commercial success
LSBF
Module Innovation and Product Development
Assignment
Title
Critical evaluation of the relationship between innovation
success and commercial success
Assignment Type Report
Word Limit 3,500 – 4,000
Weighting 100%
Plagiarism When submitting work for assessment, students should be aware of
the LSBF guidance and regulations concerning plagiarism. All submissions
should be your own original work.
You must submit an electronic copy of your work. Your submission
will be electronically checked.
Harvard
Referencing &
Special
Instructions
The Harvard Referencing System must be used. The Wikipedia website
must not be referenced in your work.
You are allowed to upload only ONE attachment (e.g. an Excel sheet) in
addition to your original assignment, unless there is a requirement for
more than one document in the assignment brief.
You must upload your assignment in PDF or Word document format. Your
paper will not be graded if it is submitted in any other format.
If you submit your assignment as a PDF version, please include the exact
word count of the assignment on the title page.
Learning
Outcomes
On successful completion of this assignment you will be able to:
- Evaluate of innovation and the drive between innovation success
and commercial success. - Analyse and appraisal of the commonality that may exist in
innovation across industries. - Analyse innovation challenges and proffering solutions based on
analysis carried out. - Design and use range of techniques and tools to evaluate ideas for
new product development. - Critically evaluate commercial, social and political influences on
innovation and the design process.
Grading Criteria Postgraduate Grading Criteria for this assignment is available at the end of
this document.
Your Task
Scenario
Technological advancements have contributed significantly to the
development of innovative products and services for customers. An
organisation’s sustainable business plan is dependent upon its ability to
innovate and exploit technology in a way that can offer an advantage over
its competitors.
Your Task - Write an essay that critically analyses the relationship between
innovation success and commercial success that may have
commonality across industrial and service sectors, using examples
and concepts to illustrate your points. (LO1, LO2) (40 marks) - Your analysis should include the drivers that challenge how
organisations ensure commercial, social, and political factors are
met to ensure a sustainable business plan. (LO3, LO4, LO5) (40
marks) - The essay should be discursive and based on a minimum of 12
contemporary articles from appropriate journals. (20 marks)
Further Guidelines
Please read all questions and information provided carefully. Answers
should be an appropriate length, keeping in mind the question requirements
and total word count allowance.
In addition, your assignment should demonstrate the following qualities:
A critical appreciation of relevant literature and its use to support your
argument, substantiate calculations, and address other aspects of the
assignment.
Taking ownership of the content, being prepared to debate and argue a
personal position, and providing evidence of evaluative skills. A submission
made up of extracts from published sources which is descriptive or simply
theoretical regurgitation is not acceptable. Your submission must have
interpretation and consideration of the challenges and issues of applying
theory to practice.
Logical flow of ideas and treatment; appropriate selection of real-world
factors related to the companies under scrutiny.
Evidence of additional personal research, and the ability to analyse material
from a variety of appropriate, relevant perspectives.
Presentation, structure, appropriateness of methodology, breaking into
section headings/subheadings, tidiness.
Marks will be awarded for proper referencing and originality of work. Also
note that plagiarism is a serious offence and your submission will be
electronically checked.
Your report must be handed in electronically no later than the given date
of submission.
Grading Criteria
Grading
Criteria
70%+ (Distinction) 60-69% (Merit) 50-59% (Pass) 0-49% (Fail)
Generic
skills: communication
and presentation.
Comprehensive and
correctly structured
assessment. Style of
writing is very fluent
and develops a
coherent and logical
argument. Excellent
referencing.
Well structured report
which follows
appropriate format but
some aspects of
layout and referencing
could be improved.
Style of writing is fairly
fluent. Good
referencing.
Good report in most
aspects but suffers
from variations in
quality and the layout
contains some
inadequacies. Style of
writing is satisfactory.
Referencing needs
improving.
Very poor report which
is incorrectly structured
and contains major
errors and omissions.
Style of writing is
descriptive, lacks
coherence and fluency.
Poor referencing.
Knowledge &
Understanding
Demonstrates
excellent knowledge
of theory and provides
critical theoretical
underpinning. Very
good interpretations
and summarising of
main themes.
Wide range of
knowledge
demonstrated and
evidence of good
understanding of the
topic.
Ability to interpret and
summarise
succinctly.
Good range of
knowledge
demonstrated but with
some room for
improvement. Some
understanding
displayed of the
topic.
Summary and
interpretation are
satisfactory.
Very poor range of
knowledge, research
and interpretation of
information that is
subjective and lacks
conceptual
coherence. There is no
clear identification,
understanding or
interpretation of main
themes.
Analysis Excellent use of
theoretical and
conceptual models to
guide analysis linked
with a critical
discussion of main
themes.
Has demonstrated an
ability to discriminate
in the use of more
abstract concepts and
techniques.
Very good use of the
theoretical and
conceptual models
with good critical
discussion. Has
applied a range of
analytical skills with
greater independence
and understanding of
more abstract data or
concepts.
Use of theory and
concepts limited in
scope and depth but
relevant. Application
could be improved and
there is a tendency
towards description
rather than application
of concepts.
Very poor use of theory
and very little
application of core
concepts.
Very little or limited
analysis and evaluation
in relation to
fundamental principles
and concepts.
Synthesis/ Creativity/
Application
Logical presentation of
themes with
appropriate examples
being demonstrated.
Very good
demonstration of
synthesis. Models
have been clearly
applied to the
argument.
Very good account of
main themes with
sound application.
Good attempt at
applying models to the
argument. Fairly good
attempt at
synthesising the
salient points.
Good account of main
themes with some
attempt at application.
Limited
evidence of
synthesis.
Very poor account of
main themes with little
or no application. No
links between models
and argument.
Evaluation Shows clear evidence
of in-depth critical
reflection and
evaluation of the
argument by providing
a robust defence of
the opinions
presented in the
assessment.
Shows evidence of
critical reflection and
evaluation and a fairly
cohesive defence of
the argument
Shows some evidence
of critical reflection but
could have been
developed.
Shows little or no
evidence of critical
reflection and needs to
be much more
developed. There is no
defence of the opinions
presented.
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