Critical evaluation of the relationship between innovation success and commercial success

LSBF
Module Innovation and Product Development
Assignment
Title
Critical evaluation of the relationship between innovation
success and commercial success
Assignment Type Report
Word Limit 3,500 – 4,000
Weighting 100%
Plagiarism When submitting work for assessment, students should be aware of
the LSBF guidance and regulations concerning plagiarism. All submissions
should be your own original work.
You must submit an electronic copy of your work. Your submission
will be electronically checked.
Harvard
Referencing &
Special
Instructions
The Harvard Referencing System must be used. The Wikipedia website
must not be referenced in your work.
You are allowed to upload only ONE attachment (e.g. an Excel sheet) in
addition to your original assignment, unless there is a requirement for
more than one document in the assignment brief.
You must upload your assignment in PDF or Word document format. Your
paper will not be graded if it is submitted in any other format.
If you submit your assignment as a PDF version, please include the exact
word count of the assignment on the title page.
Learning
Outcomes
On successful completion of this assignment you will be able to:

1. Evaluate of innovation and the drive between innovation success
   and commercial success.
2. Analyse and appraisal of the commonality that may exist in
   innovation across industries.
3. Analyse innovation challenges and proffering solutions based on
   analysis carried out.
4. Design and use range of techniques and tools to evaluate ideas for
   new product development.
5. Critically evaluate commercial, social and political influences on
   innovation and the design process.
   Grading Criteria Postgraduate Grading Criteria for this assignment is available at the end of
   this document.
   Your Task
   Scenario
   Technological advancements have contributed significantly to the
   development of innovative products and services for customers. An
   organisation’s sustainable business plan is dependent upon its ability to
   innovate and exploit technology in a way that can offer an advantage over
   its competitors.
   Your Task
6. Write an essay that critically analyses the relationship between
   innovation success and commercial success that may have
   commonality across industrial and service sectors, using examples
   and concepts to illustrate your points. (LO1, LO2) (40 marks)
7. Your analysis should include the drivers that challenge how
   organisations ensure commercial, social, and political factors are
   met to ensure a sustainable business plan. (LO3, LO4, LO5) (40
   marks)
8. The essay should be discursive and based on a minimum of 12
   contemporary articles from appropriate journals. (20 marks)
   Further Guidelines
   Please read all questions and information provided carefully. Answers
   should be an appropriate length, keeping in mind the question requirements
   and total word count allowance.
   In addition, your assignment should demonstrate the following qualities:
   A critical appreciation of relevant literature and its use to support your
   argument, substantiate calculations, and address other aspects of the
   assignment.
   Taking ownership of the content, being prepared to debate and argue a
   personal position, and providing evidence of evaluative skills. A submission
   made up of extracts from published sources which is descriptive or simply
   theoretical regurgitation is not acceptable. Your submission must have
   interpretation and consideration of the challenges and issues of applying
   theory to practice.
   Logical flow of ideas and treatment; appropriate selection of real-world
   factors related to the companies under scrutiny.
   Evidence of additional personal research, and the ability to analyse material
   from a variety of appropriate, relevant perspectives.
   Presentation, structure, appropriateness of methodology, breaking into
   section headings/subheadings, tidiness.
   Marks will be awarded for proper referencing and originality of work. Also
   note that plagiarism is a serious offence and your submission will be
   electronically checked.
   Your report must be handed in electronically no later than the given date
   of submission.
   Grading Criteria
   Grading
   Criteria
   70%+ (Distinction) 60-69% (Merit) 50-59% (Pass) 0-49% (Fail)
   Generic
   skills: communication
   and presentation.
   Comprehensive and
   correctly structured
   assessment. Style of
   writing is very fluent
   and develops a
   coherent and logical
   argument. Excellent
   referencing.
   Well structured report
   which follows
   appropriate format but
   some aspects of
   layout and referencing
   could be improved.
   Style of writing is fairly
   fluent. Good
   referencing.
   Good report in most
   aspects but suffers
   from variations in
   quality and the layout
   contains some
   inadequacies. Style of
   writing is satisfactory.
   Referencing needs
   improving.
   Very poor report which
   is incorrectly structured
   and contains major
   errors and omissions.
   Style of writing is
   descriptive, lacks
   coherence and fluency.
   Poor referencing.
   Knowledge &
   Understanding
   Demonstrates
   excellent knowledge
   of theory and provides
   critical theoretical
   underpinning. Very
   good interpretations
   and summarising of
   main themes.
   Wide range of
   knowledge
   demonstrated and
   evidence of good
   understanding of the
   topic.
   Ability to interpret and
   summarise
   succinctly.
   Good range of
   knowledge
   demonstrated but with
   some room for
   improvement. Some
   understanding
   displayed of the
   topic.
   Summary and
   interpretation are
   satisfactory.
   Very poor range of
   knowledge, research
   and interpretation of
   information that is
   subjective and lacks
   conceptual
   coherence. There is no
   clear identification,
   understanding or
   interpretation of main
   themes.
   Analysis Excellent use of
   theoretical and
   conceptual models to
   guide analysis linked
   with a critical
   discussion of main
   themes.
   Has demonstrated an
   ability to discriminate
   in the use of more
   abstract concepts and
   techniques.
   Very good use of the
   theoretical and
   conceptual models
   with good critical
   discussion. Has
   applied a range of
   analytical skills with
   greater independence
   and understanding of
   more abstract data or
   concepts.
   Use of theory and
   concepts limited in
   scope and depth but
   relevant. Application
   could be improved and
   there is a tendency
   towards description
   rather than application
   of concepts.
   Very poor use of theory
   and very little
   application of core
   concepts.
   Very little or limited
   analysis and evaluation
   in relation to
   fundamental principles
   and concepts.
   Synthesis/ Creativity/
   Application
   Logical presentation of
   themes with
   appropriate examples
   being demonstrated.
   Very good
   demonstration of
   synthesis. Models
   have been clearly
   applied to the
   argument.
   Very good account of
   main themes with
   sound application.
   Good attempt at
   applying models to the
   argument. Fairly good
   attempt at
   synthesising the
   salient points.
   Good account of main
   themes with some
   attempt at application.
   Limited
   evidence of
   synthesis.
   Very poor account of
   main themes with little
   or no application. No
   links between models
   and argument.
   Evaluation Shows clear evidence
   of in-depth critical
   reflection and
   evaluation of the
   argument by providing
   a robust defence of
   the opinions
   presented in the
   assessment.
   Shows evidence of
   critical reflection and
   evaluation and a fairly
   cohesive defence of
   the argument
   Shows some evidence
   of critical reflection but
   could have been
   developed.
   Shows little or no
   evidence of critical
   reflection and needs to
   be much more
   developed. There is no
   defence of the opinions
   presented.