Strategic Management Homework Help

Learn How to Write a Strategic Management Essay


S​‌‍‌‍‍‍‌‌‌‌‌‍‌‍‍‌‍‍‍​trategic Management Assessment Organisation: GEMS EDUCATION UAE

1. Using SWOT analysis – write a short evaluation of the current position of the organisation, its environment and the degree of uncertainty and change going on, its strategies in use and the strategic issues it faces.

2. From the evaluation, you need to propose future strategies for the organisation. There may be many alternative options open to the organisation, what are they?

Then choose one direction you recommend the organisation goes in? Choose ONE concept from the following list that you argue is the number one priority concept the organisation should focus on:

o Core competencies

o Generic strategies – either cost leadership or differentiation, or focused cost leadership or differentiation, or outpacing.

o Mergers and acquisitions

o Alliances

o Outsourcing

o CSR and shared value

o Blue ocean strategy


o Capability development and agility

o Culture change Make an argument to justify your choice.

3. You must demonstrate you have a deep understanding of the concept you apply. You must do this by critically examining the concept.

Examine what different researchers say about how the concept is used in practice, what its strengths and weaknesses are, and how the concept can be adapted or strengthened to make it effective.

The paper should answer the following questions in a three-part structure:

1. SWOT and its explanation – Where is the organisation now, i.e. its SWOT? What are its current strategies and how effective are they? What are the organisation’s main challenges and opportunities? (Approximately 1000 words, 20% of the marks)

2. Recommended strategy – Of the alternative futures for the organisation, which direction do you recommend the organisation go in, and what needs to be done to go in that direction?

What is your argument for your recommendation? Within that recommended strategy for the desired future, which ONE concept do you recommend the organisation focuses on, as its number one priority?

Exploiting its core competencies?

Or adapting its choice of generic strategy; or changing its value chain through M and A or alliances or outsourcing; or improving its relationship to society and the environment through better CSR strategies; or developing its own new and unique market through BOS; or carrying on doing what it is doing but improving the way it implements its current strategies through a BSC or similar framework; or developing its current capabilities to become more agile and robust?

What is your argument for your recommendation? (Approximately 1500 words 30% of the marks)

3. Academic analysis – What do the different researc​‌‍‌‍‍‍‌‌‌‌‌‍‌‍‍‌‍‍‍​hers say are the strengths and weaknesses of the ONE concept you recommend is the main priority, and what is the best way to make the concept work in practice?

What does your chosen organisation need to pay attention to make the concept work (Approximately 2000 words 50% of the marks)

All sources should be correctly referenced using the Harvard system, as for any professional academic document. T

he overall structure should be as follows:

1. Cover Page (1 page)

2. Table of Contents/List of Appendices (1 page)

3. Executive Summary

4. Main Report in 3 sections – SWOT, Recommendations, Academic analysis

5. Appendices

6. List of references The core textbook for this Module is: â?¢ Grant, R.M., Contemporary Strategy Analysis (8th ed), Wiley, 2013

It is not compulsory to buy the book but it is STRONGLY recommended that you do so, either in electronic or paper version so that you have it available to you when you need it.

The book provides added depth to what we give you in the Units for this Module, and it fills in the gaps about aspects of strategic management that we do not have time to cover.

If you cannot get the book by Grant, an alternative and equally good core textbook is â??Exploring Strategyâ? by Johnson et al â?? see below.

Other books – aimed at practitioners – which we recommend are: â?¢ Cummings, S. & Angwin, D., Strategy Builder, Wiley, 2015 â?¢

Evans, V., Key Strategy Tools, FT Publishing, 2013 â?¢

Osterwalder, A. & Pigneur, Y., Business Model Generation, Wiley, 2010 â?¢ Gassmann, O., & Frankenberger, K. The Business Model Navigator: 55 Models That Will Revolutionise Your Business, Pearson, 2014 â?¢

Eden, C., & Ackermann, F., Making Strategy: Mapping Out Strategic Success (2nd Ed), Sage 2011

Other books we recommend are: â?¢ Johnson G., Whittington, R., Scholes K., Angwin, D., & Regner, P., Exploring Strategy (10th ed), 2014, Pearson Education â?¢

MacMillan, H. & Tampoe, M., Strategic Management, Oxford: Oxford University Press, 2000 â?¢

Jennings, J. & Wattam, S., Decision Making: An Integrated Approach (3rd ed), Financial Times, 2001. â?¢

Senge, P.M., The Fifth Discipline (2nd ed), Random House Books, 2006 â?¢

Beach, L. R., Image Theory: Decision Making in Personal and Organizational Contexts, Wiley 1992 â?¢

Choi, Y. B., Paradigms and Conventions: Uncertainty, Decision making, and Entrepreneurship, University of Michigan Press, 1993 â?¢

Handy, C.B., Bennis, W.G. & Biederman P.W., Organizing Genius: The Secrets of Creative Collaboration, Perseus Books, 1998

Lampel, J.B., Mintzberg, H., Quinn. J., & Ghoshal, S., The Strategy Process​‌‍‌‍‍‍‌‌‌‌‌‍‌‍‍‌‍‍‍​: Concepts, Contexts, Pearson, 2013

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