LEICA CAMERA CASE STUDY

LEICA CAMERA: A “BOUTIQUE” FIRM FACES A WORLD OF CHANGE

Comments in Response to Leica’s R-Series Termination Announcement “Leica R lenses are actually very marketable and if they can put their ego aside a little they could have do what CZ has done -and much better- by releasing the Leica R lenses for the Nikon and Canon mount.

That would have saved the lens line up for sure. They are all FF high end and MF lenses. I don’t see how they could have a conflict with the Panasonic AF 4/3 and m4/3 line. Even Panasonic released an R to m4/3 adapter to encourage lens owners to use them on the m4/3 bodies. The R got some very nice ultrawide, macro, and tele longer than 135. All these were probably not going to be done on the M line. It’s a shame, really.”1

“Has anyone noticed that Leica Camera has totally removed the link on their website to the R Series?